Charlotte Beers is a combination of
Southern charm and business insight. These characteristics placed her at the
top of the advertising and marketing world. She was given the award as the
“Most Powerful Woman in Advertising” and the accolade as the “Queen of Madison
Avenue”. She was on the cover of Business Week and Fortune magazines when these
publications featured America’s most powerful women.
Beers was instrumental in making a
revolution in ad campaigns through her clear differentiation of products and
brands. Her clients had unprecedented successes, including the ad agencies she
has managed.
She started as an account executive
with J. Walter Thompson Advertising. She slowly climbed up the ladder to become
the first woman vice president of the company. Later, she served as the CEO of
Tatham-Laird & Kudner., then as CEO and Chairman of Ogilvy & Mather
Worldwide.
Beers has taught in Harvard Business
School. Her case study entitled “Charlotte Beers at Ogilvy” has been a
reference in many universities and schools.
From 2001 to 2003, Beers was the Undersecretary of State for Public
Diplomacy and Public Affairs. Her tasks
included bringing Brand America to the rest of the world, especially the Middle
East. She was given the Distinguished Service Medal for her service with the State Department.
Her other awards included Yale
School of Management’s “Legend in Leadership Award” and one of the “Women of
the Year” by Glamour magazine.
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