Charlotte Beers is an advertising executive who became
the icon for women excellence and power in the field of advertising. Beers was
born on July 26, 1935 in Beaumont, Texas.
With her exceptional business acumen and hard work,
Beers was able to make a name for herself in a series of jobs she held. She was
a market researcher for Uncle Ben’s. She moved to J. Walter Thompson to become
an account executive. In over a century-old history of J. Walter Thompson,
Beers became its first female vice president.
She was denied promotion at J. Walter Thompson so she
moved to Tatham-Laird & Kudner. For two years, Beers worked for 100 hours
per week. There, she turned around the employees’ low morale and the company’s
unstable finances. She became the company’s CEO. During her tenure as CEO, the
company’s profit margin
doubled the industry’s average. Billings were tripled.
In 1992, Beers decided to move to Ogilvy & Mather.
There, she increased the company’s billings to $2 billion in her four-year
tenure.
In October 2001, Beers became the undersecretary for State Secretary Collin Powell
until March 2003.