Clarence Saunders (9 August 9, 1881 – 23 September 1953) is widely considered as a pioneer in the modern retail sales model involving self-service among customers. Emphasis must be made that before he implemented the model in his stores, customers largely relied on the grocers and their assistants to gather their items for them.
His ideas in the grocery business had a massive impact on the emergence and development of the modern supermarket. Saunders, indeed, was known for his dedication to the development of a truly automated store. He was, after all, the brains behind the Piggly Wiggly, Foodelectric, and Keedoozle store concepts.
He started his career in the grocery industry as a clerk in a general store when he was just 14 years old. He worked in various odd jobs include a coke plant and sawmill before returning to the industry where he eventually made his mark.
After gaining valuable insights into the industry, he started his self-service revolution by opening the first Piggly Wiggly store in Memphis, Tennessee – and the rest is history.
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