Friday, October 23, 2015

Greg Maples: Delivering a Better Burrito Experience Is His Forte

Greg Maples founded High Tech Burrito in 1986 with the vision of redefining the fast-food experience in general and the burrito experience in particular. He started with just a 400-square feet hole-in-the-wall joint with a counter and four stools but he was determined to both tantalize his target customers’ taste buds and enrich their lives with made-to-order burritos made from the freshest ingredients. He was just 21 years old when he started, which took plenty of guts, gumption, and gamble.

And his gamble paid off! High Tech Burrito has not only won several awards from food critics but it has also satisfied the hunger of diners for better burritos. Its restaurants are known among food aficionados for its fresh, full-flavored range of burritos prepared by hand according to the customers’ preferences.

High Tech Burrito is not just about the delicious food either. Maples and his team has several programs designed to benefit the community, such as fundraising wherein 15% of net proceeds made by a large group can be donated to any organization of their choice.

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