Rob Rhinehart, the founder of Soylent, belongs to the new breed of food pioneers, thanks to his creation of Soylent. This is classified as a food product, not a dietary supplement, by the Food and Drug Administration, thus, its consumption as a staple meal for adults.
Soylent is touted as an effective solution to address the issues of food quality and shortage as well as malnutrition – or as the manufacturer says it, maximum nutrition for the body with minimum effort required. Rhinehart created the food product with sustainability and efficiency in mind considering the issues about food production and waste in the United States.
The food product consists of several ingredients chosen for their rich nutritional value including soy protein for improved digestion; algal oil for energy; isomaltulose for sustained energy; and a blend of vitamins and minerals.
But Rhinehart is not resting his creative mind with just Soylent. He has also announced another version of the food product – Soylent 2.0, which are offered in recyclable bottle. Each bottle of Soylent 2.0 represents 20 percent of a daily meal plan.
In the first version, Soylent was sold in powder form with the users adding water before consumption with each mixture representing a full day’s ration; the cost-efficient nature was in its favor. In the second version, Soylent 2.0’s recyclable bottle form may be less cost-efficient in terms of shipping costs but its benefits more than offset the costs; Soylent 2.0 does not require refrigeration and does not spoil for at least one year after production.
According to Rhinehart, Solent 2.0 is designed to appeal to a wide market, such as people who want to use it to bridge the gap between meals or who want to skip the preparation part.
Rhinehart’s company, Rosa Labs, have funding support from various investors including Lerer Ventures and Andreesen Horowitz. So far, the company has shipped over 6.25 million meals.
No comments:
Post a Comment