Jeffrey Rosen, the co-founder of Humble Bundle, is an unassuming guy but when it comes to Humble Bundle, his passion for combining videogames and charitable endeavors shines through. In 2010, Rosen co-launched Humble Bundle, a digital game store with a revolutionary idea in a capitalist market dominated by fixed pricing – customers are invited to pay whatever they want for low-budget indie videogames and to specify the amount by which the creator, store and charity will be paid.
Then, most industry insiders believed that it was suicide. Now, Humble Bumble is a recognized leader in the “name your price” industry – and it is saving and changing thousands of lives in the process via its charitable contributions while making profits in the process.
According to Rosen, Humble Bumble allows its customers to give all of their stated payments to the charities that they like. The customers trust the company in terms of actually giving their donations to the pre-selected charities and feeling good about their purchases.
From indie games, the company has expanded to selling videogames for major publishers as well as music and audiobooks; among the major publishers in its online store are Warner Brothers and Electronic Arts. The Humble Bundles are usually offered on a semi-regular basis in a 2-week period with the bundles often containing bonus media or games offered in the middle of the week; the bonuses are usually available for customers who have either already purchased the applicable bundle or paid more than the average price.
The Humble Bumble now has several charities benefiting from the sales including Children’s Play, the American Red Cross, and the Electronic Frontier Foundation. The company has raised over $50 million – and counting – for charities in the last 4 years of its operations – and that’s when it clicks for Rosen and his team that, indeed, they are doing something good for their fellowmen.
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