Cameron Manwaring considers YouTube as his hustle and it certainly shows in the early – and quick – success of Shareability, a digital company that he co-founded in 2012 after dropping out of Brigham Young. Shareability specializes in the production of viral video campaigns for the YouTube generation, the first-ever full-service brand agency exclusively for the video sharing site. The videos usually combine art and science in creating and marketing YouTube content.
Today, Shareability is considered as one of the most investment-worthy and profitable companies within the YouTube family. It has generated more than 500 million organic views while 20 of its 100 video campaigns – and counting- have landed on YouTube’s front page. Its clients include big-name brands including Turkish Airlines, ESPN, Sony and NVIDIA.
Indeed, Manwaring has a dedicated drive to understand the why, what and how people share videos and then finding innovative ways to share these valuable contents with the rest of the world.
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