In 2012, Ari Lewine and Shaun Zacharia together with Eric Berry co-founded TripleLift, a real-time bidding network designed to address the needs of publishers in turning brand images into native ads. The trio launched their company in acknowledgement of the rise of visual web with the native ads matching the look and feel of the publisher-cum-client’s website.
With deals between TripleLift and automated ad-buying platforms, the reach of the publishers’ native ads have expanded – truly, a good sign for the start-up since more publishers will come knocking. TripleLift has also raised $6 million in angel and venture investment as of January 2015 in addition to a significant increase in revenue from $1 million in 2013 to $7 million in 2014.
Ari Lewine, TripleLift’s Chief Strategy Officer, is a serial entrepreneur, author and patent holder. He was previously the CEO of University Trucking, Inc (2005-2009) as well as involved in sales (AppNexus, 2010-2012) and in business development (Oyster.comm 2009-2010), all in the Greatrr New York Area.
He has published works including The Visual Web Is Changing Everything in Media and Advertising (Wall Street Journal, June 2014) and Ugliness: An Unintended Consequence of Ad Viewability Online (AdAge, July 2014). He holds two patents with his co-investors, Berry and Zacharia, namely, Systems and Methods for Image Engagement Analysis and Systems and Methods for Dynamic Image Amplification (both filed 15 March 2013).
Shaun Zacharia has also worked with AppNexus (2010-2012) as a Solutions Engineer. His collaboration with Lewine and Berry has resulted in several awards for TripleLift including America's Most Promising Companies, Best Places to Work - NY Tech, and Start-ups of the Year - NY Tech in various years.
Together, the duo and their partner are taking TripleLift from its humble beginnings to greater heights in the digital industry.
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