Jodie Fox may only be in her early 30s but her curriculum vitae already has three major changes in career, two online retail stores for customized products, and one university degree. She was also a capable banking and finance lawyer as well as an advertising executive before launching her businesses – and killing the market niche by the looks of it.
Clearly, Fox is equally at home at both the corporate and business worlds but the latter benefited more from her clever mind. With such an intelligent head, she knows what she wants and what her customers want – customized shoes and spectacles.
Fox is the co-founder of Shoes of Prey, which she launched in 2009 alongside Michael Fox and Mike Knapp as partners. The two men previously worked at Google and the three met during her law school years.
Shoes of Prey, an online website, provides customers with the opportunity to design their own customized shoes from the shape, style and height of the shoes to their fabric, color and embellishments. Fox was inspired by her own experiences in ordering customized shoes for herself when she was younger.
Today, Fox and her employees work from an expansive headquarters in Surry Hills with the company earning several millions in revenues annually. The company employs approximately 50 people although there are talks of expansion.
Why stop with customized shoes when customized spectacles are also in demand? Fox then established Sneaking Duck, a company that allows customers to customize their spectacle frames. As with Shoes of Prey, orders are shipped directly to customers from around the world.
Fox does not stop with building thriving businesses. She also recognizes that happy employees make for happy customers and, thus, a happy business. She then strives to develop a positive working environment, a goal that she and her partners are succeeding at judging by the cheerful staff.
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