Dean Ramler: Taking the Furniture Business to the Next Level

When it comes to online furniture sales in Australia, the name Milan Direct is often the first company that comes to mind. Founded by its CEO Dean Ramler along with his friend Ruslan Kogan, Milan Direct has slowly, but surely, become a leader in Australia’s lucrative furniture industry.

Born into the furniture business, Ramler learned the ropes early on in life. As a teenager, he was able to work for the family business and learned everything he needed to know about it from manufacturing the furniture and selling them to customers. This experience helped him a great deal when he opened Milan Direct in 2006. During that time, buying and selling furniture online was relatively new and was considered a crazy idea by many. Luckily, Ramler had a good grasp of how technology works and the path it was taking the world of business through. Along with his business partner, Ramler worked extra hard to get the company’s name out in the market, and soon enough all that hard work paid off. Today, Milan Direct is the leading online furniture designer and retailer in Australia. They’ve also opened a site for the United Kingdom which is also doing quite well.

The secret to Ramler’s success is his passion for the industry and his hands-on work ethic. The furniture the company designs and sells are manufactured in several countries in Asia. He makes it a point to visit the factories often within the year to make sure that everything from the product to the packaging is created according to his standards which he attempts to improve whenever possible. Ramler also hires specialists to fill in key roles in the company to ensure a high level of passion and commitment to the job, making their processes run as smoothly as it can possibly run.