Tuesday, June 18, 2013

Louis Antoine Godey: Man with a Big Heart for Women



Louis Antoine Godey was an American publisher, editor and businessman who published Godey’s Lady Book. This book once became the women’s source for French lifestyle. Godey’s Lady Book became the first successful women’s lifestyle and fashion magazine in the US.

Godey was born on June 6, 1804 in New York City, New York. He was born to parents who survived the French Revolution. The Godey family was relatively poor and the Godey children were unschooled. Godey ended up educating himself.

At 15, Godey worked as a paper boy for a New York City newspaper. By the time he decided to quit his job, Godey has saved enough money to move to Philadelphia where he worked as “scissors editor” in Daily Chronicle. Godey worked in Philadelphia County until the first Lady Book was published two years later.

The first issues of the Lady Book contained article clippings taken from a few French publications. The earlier issues of the book became a turning point for the spread of French culture and lifestyle in America. Godey’s book became “the guiding star of female education and the beacon of light of refined taste, pure morals and practical wisdom.”

More than 150,000 subscribers benefited from the Lady Book’s information – fashion trends, etiquette, house plans, patterns and craft ideas, short stories, tips and hints, health advice, poetry, musical scores, book notices –anything that can help turn women into ladies. Since the release of Lady Book, it was noted that feminine culture became stronger in the US.

Needless to say, Godey brought French fashion to the US through the Lady Book. When the publication’s influence became clearer, Godey moved to hire other writers to infuse fresh American ideas. Godey’s first move was to hire Sarah Josepha Hale as the book’s literary editor. Godey ended up with his own magazine company.

Godey retired in his St. Augustine, Florida home.  He became very ill and died on November 29, 1878 in Philadelphia.

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