Wednesday, March 20, 2013

Michael Eisner: Placed The Walt Disney Company in the Mainstream After the Death of Walter Disney



Michael Eisner is a businessman who was known for being the CEO of The Walt Disney Company from 1984 to 2005. Born on March 7, 1942 in Mount Kisco, New York, Eisner grew up in Manhattan. He earned his BA in English degree at Denison University in 1964.

Eisner worked with CBS and NBC for a short while before being hired by ABC as Assistant to the National Programming Director. His hard work earned him the honors to become the senior vice president for programming and development. When ABC President Barry Diller became Paramount Pictures’ chairman in 1976, he hired Eisner as president and CEO of Paramount. At Paramount, Eisner produced several hit films like Saturday Night Fever and Raiders of the Lost Ark, and hit TV programs like Family Ties and Happy Days.

In 1984, Diller resigned from his position at Paramount and his protégé Eisner became the CEO. A time came when he passed over the job as CEO at Paramount and started looking for another job. He lobbied for the vacant position of CEO at The Walt Disney Company.

The death of Walter Disney in 1966 was the beginning of a season of difficult takeovers. In 1984, Eisner was brought into the company to provide the strength that the company has missed. From that time until the early 1990s, The Walt Disney showed revitalized business ventures and produced such hit films as who Framed Roger Rabbit?, and The Little Mermaid. The company also purchased Miramax Films to broaden its adult offerings and media outfits such as ESPN and ABC.

Eisner’s term also began “The Disney Decade” in the early 1990s. The plan would feature new theme parks in many parts of the world, expansion of existing theme parks, and investments in new films and new media. Some of the proposals, however, were completed. Among those completed included Disneyland Paris, Disney’s Hollywood, Disney California Adventure and the Walt Disney Studios Park.

In 2012, Eisner was inducted into the prestigious Television Academy Hall of Fame.

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