Jesse Kirshbaum: From Loving Music to Loving Entrepreneurship

Jesse Kirshbaum is one that can be considered as an innovative entrepreneur. With the love for music and parties apparent in his personality even at a young age, the man also known as Jesse Kay thought of establishing one of today’s fastest growing booking agencies for music artists, the New Universal Entertainment Agency.

Before the establishment of NUE, Kirshbaum has already worked for several other boutique agencies during the course of his career and had realized early success working with a number of promising acts. In his mid-twenties, he left the agency world and moved to Los Angeles. He then worked for a video game start-up. After that stint, he moved back to New York and soon after, NUE was launched.

Founded in December 2003, NUE is now recognized for successfully representing some of the hottest acts in the industry, and it continues to help artists show their talents, and bring audience the best experience possible.

Aside from being its founder and CEO, Jesse also serves as a senior talent agent for the company. Over the past decade, Kirshbaum and NUE has been active in the music industry, securing that purely good talents are being recruited for concerts, tours, and endorsement deals, providing satisfaction for their clients and partners worldwide. As its CEO puts it, the agency has been designed to be able to work with every major entertainment companies in the world, yet possess the creativity and flexibility normally found in independent agencies.

With Jesse at the helm, NUE prides itself on remaining as one of the international boutique firms that maintain connections with all of the major talent houses in the industry, while keeping the indie spirit. Kirshbaum has already worked with numerous artists including Jay-Z, Black Eyed Peas, Busta Rhymes, Nelly, LL Cool J, Sean Paul, and The Pussycat Dolls, among others.

As a prominent supporter of digital media and technology, he has also co-founded SoundCtrl, a blog aimed at presenting and covering the latest developments happening in the industry.