Rob Fishman Has Found His Niche

In business, finding your niche can be challenging yet rewarding. Rob Fishman has discovered his Niche and has found it be rewarding, indeed.

Fishman co-founded Niche with Darren Lachtman in June 2013 although the duo only offered their services to the general public in November 2013. Niche has an innovative concept: To connect social media celebrities, such as Nash Grier, with big brands. It provides free analytics for social media creators, thus, allowing them to determine what is and isn’t working.

Its first client, CBS Films, teamed with 9 social media stars including Curtis Lepore who has nearly 4 million Vine followers. Niche flew the party to Las Vegas to produce and cover a Vine video about the movie premiere of Las Vegas.

Nowadays, Niche has 34 employees based in its New York and San Francisco offices. It now boasts of over 5,000 creators in 16 social media sites including Vine, Tumblr, Instagram, and Snapchat. It has a strong business relationship with Hewlett-Packard, among others.

It has been acquired by Twitter, a move announced in February 2013. The company’s post-acquisition plans include continuing its commitment to its creators in terms of more platforms, more tools, and more opportunities.

As co-founder, Fishman has been instrumental in raising seed funding from various sources. Together with Lachtman and Bason, he has raised $550,000 in seed funding from David Tisch of Box Group, Chris Altchek of PolicyMic, Michael Kassan and John Alderman of MediaLink, and Bryan Goldberg of Bleacher Report.

Fishman is not a business newbie and a digital greenhorn either, as evidenced by his lengthy resume. He is a senior product manager (February 2015-present) at Twitter. He was also a contributing editor at BuzzFeed (December 2012-August 2013); a co-founder of Kingfish Labs, Inc. (June 2011-September2012); a senior editor for social media at AOL (February-May 2011); and a social media editor for The Huffington Post (August 2009-May 2011).