Friday, June 13, 2014

William Mow and the Rise and Fall of Bugle Boy

Dr. William Mow is  a Chinese clothier and industrialist who was known for the popular brand of pants Bugle Boy. Mow was a native of Hangzhou, China. His family moved to the US where he earned his Ph. D. in Electrical Engineering. Mow decided to engage in business after spending two years with Litton Industries.

Mow was successful in inventing a process of testing large-scale integrated chips. In 1973, the company he founded, named Macrodata, went public. However, in 1976, the SEC investigated the company and Mow was forced to sell his interests in Macrodata. After the SEC cleared him, Mow stayed out of the electronics design industry because of his non-compete clause with Macrodata.

In 1977, Mow successfully opened a new business: a clothing company that featured tops and denim for boys and men. He named his company as Bugle Boy Industries. Through the 1980s, Bugle Boy’s sales hit the $1 billion mark. The Bugle Boy style became popular because of it stitching patterns and bottoms that featured elastic cuffs.

In 2001, however, the inevitable happened. Mow was not able to carry on Bugle Boy’s business and the company fell into a lot of trouble. Bugle Boy closed all 215 outlets and retail stores after the US Bankruptcy Court approved Mow’s declaration of bankruptcy. Subsequently, Mow sold Bugle Boy to Schottenstein Stores Corp. for $68.6 million.

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