Scott Boilen: The Man Behind the Snuggie

In 2008, The Snuggie became a pop culture that millions of people rushed into stores to get one for themselves especially for the cold season. This unisex body-length blanket is the brainchild of the American entrepreneur, Scott Boilen.

What was thought of as a ridiculous idea turned into a million dollar venture that made his net worth skyrocket to roughly around $200 million. Designed similar to a bathrobe, but is worn backwards, a Snuggie or a sleeved blanket is a body-length blanket usually made of fleece or Vellux material. This product has been marketed under different brand names like the Slanket, Toastly Wrap, Doojo, Snuggie and Snuggler. With the help of Ellen DeGeneres, Jay Leno and Whoopie Goldberg, who featured his item in their shows, he was able to generate close to $40 million during its first three months of release in the market.

Due to the popularity of his item, several YouTube videos were posted in reference to this product and Snuggie pub crawls were created. Currently Scott Boilen sits as the President of Allstar Products company.