Beth Comstock is the Senior Vice President
and Chief Marketing Officer of General Electric, hopping on board in 2003 to
become the first CMO for GE in over 20 years. Before she became a leading
figure in the company, she's also climbed the ranks in GE as well as other
roles of leadership, like being President of Integrated Media in NBC where she
was responsible for overseeing marketing and research and ad sales and leading
NBC's digital media efforts including the establishment of Hulu and the
acquisition of ivillage.com. She also spent some time with Turner Broadcasting
and CBS.
When she's not with GE, Comstock serves as
the Trustee president for the Smithsonian's Cooper-Hewitt National Design
Museum and as a member of the Board of Directors of Nike. She's also a member
of the board over at Quirky, an online hub for easier access to inventions.
Quirky is a smart consumer products start-up partner for GE.
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