Friday, March 14, 2014

David McConnell and the Sweet Scent of His Business Success

David H. McConnell was an American businessman who founded the California Perfume Company, which is more popularly known today as Avon Products. McConnell was born on July 18, 1858 in Oswego, New York. He grew in their family farm in Oswego.

While attending Oswego State Normal School, McConnell dreamed of becoming a mathematics teacher. However, in 1879, McConnell ended up selling books for a selling agency in New York. In 1880, McConnell worked for the Union Publishing Co. of Chicago where he eventually became in charge of southern territory.

McConnell was not making enough with selling books so he added free perfumes, which he himself has made, to his “portfolio.” Later, he realized that ladies were more interested in his perfumes than the books he is selling. McConnell believed that because books can be sold house-to-house, perfumes can also be.

Later, McConnell developed the concept of California Perfume Company. From just making perfumes at home, McConnell built a huge enterprise of cosmetics, toiletries, flavoring extracts and household articles known today as Avon Products.

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