Ben Cohen and Jerry
Greenfield both grew up in Long Island. They first met in their school as
scrawny awkward teenagers whose primary goal in life was to simply get through
high school, unscathed. They got along pretty well and soon enough, they were
already building a kind of friendship that was going to last an entire
lifetime.
Jerry Greenfield
finished college but found it hard to get into those med schools. Ben, on the
other hand, went to countless colleges but dropped out from each one of them.
Both guys realized that they weren’t getting anywhere with what they were doing
and knew they had to think of something to get them out of limbo. So, they
decided to build a food business.
Ben and Jerry
knew nothing about starting or running a company, but they certainly knew a lot
about food – especially ice cream. So in 1978, armed with their life savings
and a bank loan, they opened their first ice cream shop at a defunct old gas
station in Vermont and called it, Ben & Jerry’s.
Today, their
business has grown into a multimillion dollar ice cream empire, manufacturing
and distributing unearthly ice cream flavors all around the world.
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