Inalink: Creating Member Awareness and Association Viability

The member relations specialists at Inalink provide associations in the scientific, medical engineering, and financial services sectors with focused telephone-based liaison programs. The firm’s aims go beyond expanding member participation, involving a strengthening of fundamental brand value. Inalink’s targeted member communications focus on quality, personalized, engagement, rather than intrusive sales pitches and faked interest.

Inalink’s value proposition hinges on the reality that most associations maintain limited staffs that do not have the resources to conduct member relationship building in the most effective way possible. In addition, association personnel often do not feel comfortable in reaching out to members, equating personal contact with “telemarketing.” Having resisted making the call themselves, they feel unsure of how to best respond to members’ pointed questions and resistance. Inalik moves beyond these “hit or miss” efforts that can actually harm an association’s image.

Inalink takes a highly collaborative approach, combining associations’ industry expertise with their own specialized knowledge as member-communication professionals. Inalink associates proactively reach out to members, bringing their participation back to the forefront through informed conversation employing industry-appropriate language. Rather than pressing information on unwilling listeners, Inalink professionals engage members in ways that create insight, interest, and value.

Inalik takes particular pride in recovering lapsed members, typically bringing 30 to 70 percent of contacted members back into the fold. This results in significant increases in revenue, also helping ensure the longterm health of associations that are only as strong as the members who support them and form their base.