At 14, Robert Nay was able to do the impossible: dethrone Angry Birds as the top free game in Apple’s App Store. While most kids his age are watching TV, experiencing the joys of puppy love, or spending too much time on Facebook, Nay is busy launching the birds into oblivion with his own programmed app, Bubble Ball.
If that’s not enough, Nay also decided to start his own company, Nay Games, instead of just being a single person app publisher. The kid obviously has goals in life, several of which are to expand his business, involve more people, and create more games.
As an eighth-grade student, Nay seemed to have it all figured out. But how exactly did the 14-year-old build the number 1 iPhone game?
Nay used his spare time to build Bubble Ball, an addictive multi-level physics game. The entire concept and programming of the app was created by Nay himself, with no help from professional game developers twice as old as he was. He only asked his parents for money to purchase the Apple Developer license, the Android Market license, and the license for Corona SDK, which is what he used to make Bubble Ball.
He already had all the equipment he needed at home, so Nay gave it a shot – and landed right on target. He managed to unseat the mega-hit Angry Birds, surprising many giants in the game development industry, as well as himself. “I never imagined my game could be the number one top free game,” the young entrepreneur said.
Experts comment that Nay made a smart marketing move by offering Bubble Ball for free in App stores. This way, he has set the stage should he decide to charge for his next app. With six million downloads under his belt, Nay’s future in game development looks promising.
No comments:
Post a Comment