A leading presence in the technology-based marketing and
advertising arenas, Torrence Boone currently serves as Google, Inc.’s Managing
Director of Agency Development. His focus is on strengthening collaborative
relationships with large advertising agencies, which are in an ideal position
to leverage Google’s platform and technologies in achieving results for client.
Mr. Boone’s team works closely with agency constituents in
devising creative strategies that effectively employ new products introduced at Google I/O annual conferences. He is particularly active in matching the
expanded strategic possibilities unleashed through products such as Nexus 7 and
HTML5 to specific agency needs. Another area of focus involves identifying and
capitalizing on opportunities presented by cloud computing and Chrome for
Android and iOS platforms. He helps devise agency pathways for reaching a wide
number of targeted consumers, with content synched across stationary, tablet,
and mobile devices.
A graduate of the Phillips Academy in Andover, Massachusetts,
Torrence Boone completed his undergraduate studies in Economics at Stanford
University. Earning his MBA at Harvard Business School, he took a position as
Consultant with Bain & Company in Boston, focusing on the healthcare &
pharmaceutical, and consumer product sectors. This position led to Senior
Manager responsibilities, with a particular emphasis on M&A transactions
and interactive marketing. Durring
this time, he earned recognition as one of Boston Business Journal’s “Top 40
Under 40” executives.
From 2001 to 2008, Torrence Boone engaged with the digital and
direct marketing agency Digitas in executive capacities, ultimately accepting a
position as President. He was subsequently recruited by the advertising WPP to
serve as CEO of the startup venture Enfatico. This globally focused firm sought
to integrate the diverse media, advertising, and marketing needs of Dell Inc.
under a single roof.
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